Jeez Colin, could you have picked a more boring topic to blog about?! (no offence meant ;) )
In Laymans terms, search engine marketing is the practise of making sure your particular website is near the top of list when someone searches through or for a particular brand you produce.
This form of marketing is mostly due to the large increase in websites over the years. Generally whatever youre looking/searching for.. whether it be a shopping website, a social network or general info.. the most popular websites for your needs will always appear near the top of the list.
This is generally down to you having the most optimised website or paying the right people the right amount!! To Quote Forrest.. "And that's all ive got to say about that".
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